James Payne – Creative Director Missed the first five points? Check it out: http://www.ausgarage.com.au/15-ways-to-get-the-best-out-of-your-agency/ 6) Don’t strain your advertising through too many levels. Sometimes the greatest ideas are […]
James Payne – Creative Director Missed the first five points? Check it out: http://www.ausgarage.com.au/15-ways-to-get-the-best-out-of-your-agency/ 6) Don’t strain your advertising through too many levels. Sometimes the greatest ideas are […]
I have recently been re-reading one of the most influential books in the industry “Confessions of an Advertising Man” by David Ogilvy. While the book speaks of an era of advertising that has some profound differences to the current methodology of content marketing, its core lessons are still very much relevant.
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