Meet the PMQ T1 Evolution
As a 1048kg carbon monster with 520kw at the wheels, The PMQ T1 was built solely to smash world time attack records and hold its place as one of Australia's fastest racing cars.
Most excitingly, the PMQ T1 Evolution is piloted by three-time Pro-Am champ, Mick Sigsworth.
The Challenge At Hand
PMQ approached AusGarage to help them brand and generate excitement around the PMQ T1.
As a team of engineers, branding is understandably not PMQ's core skillset. But at all levels of motorsports today, marketing is critical for onboarding - and retaining sponsors.
Our Ideas And Pitch
AusGarage proposed to follow PMQ as they developed the T1 Evolution. We then created a complete branding package for launch at Willim's Motor Group.
Willims is QLD's authorised dealership for Bentley, Ferrari, Maserati, Audi, Lotus and many other desirable brands.
The Client's Results
Starting from ground zero, we began with the PMQ T1 Evolution logo. A tech-focused image that we created to work perfectly with PMQ's sponsors.
From the new logo, we built a complete marketing package which included merch, and even the PMQ T1 Evolution badge.
Behind The Scenes
The T1 Evolution was the ideal project for AusGarage. We worked with Mick Sigsworth and the PMQ engineers who live and breath in fractions of a second.
Precision, focus and execution were all essential to this amazing project.
Have an idea? Let's get in touch!
Whether you have a clear campaign that you want to execute, or simply want to chat through some ideas. Contact us today.
Let's Talk
